Social media messages from health care workers help reduce travel-related COVID-19 spread

A randomized evaluation of a nationwide information campaign on Facebook found that short messages from physicians and nurses had a significant impact on reducing holiday travel and decreasing subsequent COVID-19 infection rates. Researchers found that the campaign, which reached almost 30 million Facebook users, was an impactful and cost-effective way to slow the spread of COVID-19 and enact behavior change.

source https://medicalxpress.com/news/2021-08-social-media-messages-health-workers.html